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Why shouldn't I try to hire a 'DevOps Engineer'?

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The idea of having a DevOps Engineer has become quite popular recently, and it seems appealing to just have a person who can slot in and provide many of the benefits of DevOps, as described in the Puppet blog:

Organizations using DevOps practices are overwhelmingly high-functioning: They deploy code up to 30 times more frequently than their competitors, and 50 percent fewer of their deployments fail, according to our 2015 State of DevOps report.

However, I've noticed a lot of vocal opposition to the idea of a DevOps Engineer to try and make these improvements:

Even with broad agreement about core DevOps attributes, controversy surrounds the term “DevOps engineer.” Some say the term itself contradicts DevOps values. Jez Humble, the co-author of Continuous Delivery, points out that just calling someone a DevOps engineer can create a third silo in addition to dev and ops —"...clearly a poor (and ironic) way to try and solve these problems."

Why might it not be such a great idea for a business to hire a DevOps Engineer to try and 'implement DevOps', as opposed to the organisational change advocated by blogs like this? Will the benefits be negated by just having an isolated DevOps role?


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